In Studio or On Location?
Studio and location each have their place. One thing for certain is that unless the actual location is depicted in the image, headshots are almost always better and more convenient in studio.
Many photographers suggest your location. Why? Because it's cheaper to use your facility than to maintain a professional studio.
From a client standpoint, unless you have a large unused warehouse it’s rarely a good idea to shoot at your own location. The disadvantages far outweigh the any small benefits. For example:
- Shooting on site is disruptive to the business.
- On-site shoots are unforgiving in that if someone can’t come in that day, they don’t get shot. Makeup days can be expensive.
- Making everyone available at the same time the photographer is there can be difficult and can also be an administrative headache.
- People don’t photograph as well in their own work environment. Being in a studio is more private, and allows the photographer to bring out your best.
- And most importantly, you simply cannot get the same quality in an office as a large studio that has proper clearance for hair-lights, the right distance from camera for flattering lenses, and more space and separation from the subject and background.
Studio advantages include:
- Easier scheduling for multiple subjects including make-up days for those too busy.
- Much better conditions (both photography and personal photogenic wise).
- On site computer selections and instant image consult.
- Much more efficient for shooting anyone that missed the initial date, or new-hires.
However, there are instances you may want the shoot on location. For example when the surroundings tell part of the images story:
- Physicians and dentists when operating specialized equipment, or with clinical backgrounds.
- Politicians and community leaders that want to include iconic views or mix with the public.
- Reporters and correspondents that are specialized and want that incorporated into the shot.