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How we shoot groups and a case study
How quotes are created.
We can be very aggressive with pricing when we shoot large groups and professional firms. However, there are some things you should know before requesting a quote from us, or anyone else.
You should never ask for a quote without first asking about options. Why? It’s simple; there are many ways to shoot headshots, especially in large groups! Just like lawyers and accountants, we are time merchants. Quotes are simply putting a monetary value to time spent. There’s of course nothing wrong with that, but if all you ask for is a quote, in a competitive environment you’ll likely get the lowest cost bid, for the fastest the job can be done. Headshot quality varies greatly with both the time spent shooting, as well as the time put into retouching.
Consider the range of headshots available. Your driver’s license has a headshot on it. So does your Costco card. Your kids get headshots for their yearbook at school. Those all take about a minute to take, and there’s no post work (retouching). Ask for the lowest quote from photographers, and that’s what you’ll get.
The best way to shop headshots for your group is to first set a budget and then ask what you can get for it. Discuss your options with your headshot photographer.
What options you may have.
We’ve shot 160 headshots in a day (20 per hour) in sales meetings. We’ve also shot just a dozen in a day. The cost is not that drastically different either. The time was the same shooting, it just took a bigger crew. Even post wasn’t much different as the client that shot 160 wanted high end retouching that takes the better part of an hour per image.
Our recommended process is 5 headshots per hour followed by LBT retouching. That’s how we priced the shoot for the case study below. Costs can come down by going to industry standard retouching, and/or raising the number of headshots per hour. You can still get good headshots shooting 10 – 12 per hour.
Let’s discuss your needs and desires and quote a group shoot for you!
CEFPI is a large, very well respected international organization that guides school boards throughout the world. We were initially hired to shoot a few new board members at their meeting in San Diego.
After seeing their headshots, we convinced them to let us reshoot the whole board of directors. We were told not to expect the same results as the images on our website, the people we would be shooting would have limited time and be pulled from their board meeting in often contentious moods. We weren’t daunted.
At the top, will be the headshots we replaced that were taken by various headshot photographers around the world (including San Diego). Below is our work. You’ll immediately notice the difference in quality but what we want you to look at are their expressions and the people’s engagement within their headshots.