When it was first discovered that Megan Fox was going to top the FHM Sexiest Woman in the World list, we hoped the story would have legs. Megan was gorgeous, really gorgeous! But not the super celebrity she has become.

There’s no question that being named the sexiest woman in the world by FHM helped propel her career. Here’s how it happened…..


FHM’s list always makes the news. The list had previously been dominated by stars with extreme celebrity branding. Jennifer Lopez, Brittney Spears, Halle Berry to name a few. How would Megan fare as a story compared to these mega A-list stars?

We decided to pad our chances with a P.R. campaign so I called my old friend Larry Winokur at BWR. BWR is arguably the top celebrity and entertainment public relations firm in the nation and it happened that Megan was also a client of theirs. Larry assigned super-publicist Steve Wilson to the task and what happened next we could have never have expected!

One of the things that FHM does is to tape b-roll and interview footage at shoots. This proved to be extremely helpful. We had both b-roll and talking clips of Megan and we were more than happy to share them with other media outlets.

Some stats:

  • Number of media outlets reporting: 286
  • Audience size: 394 million
  • Number of visitors at FHMonline the first day: 1.7 million
  • Days featured on top of Google new: 3


The media numbers above are just those reported back by clipping services. Moreover, at least half didn’t report audience size. It’s conceivable, and maybe even likely that over a billion people saw the clips, or heard or read a story about Megan and FHM the first few days after the announcement.

Thank you Steve and Larry!